"Where we are Rooted, We Thrive" - a group project created in response to the HSBC Brief for the D&AD New Blood Awards 2020. 

We were asked to create an illustrative campaign for advertisement on the jet bridges (tunnels that connect terminal to plane for passenger boarding) as well as 2 other locations within the airport.

My role was 'Creative Direction', which involved illustrating the campaign as well as creating the overall look / feel. 

Jet Bridge Design - Inspired by HSBC's history and roots in China.

Poster Designs for the 5 Pillars of HSBC : Education, Diversity & Inclusion, Sport, Trade & Commerce, and Sustainability.